There’s no question about it, Ms. West is a heavy hitter who always takes home the title. Before launching her own agency, she spent several years as the PR director for one of Procter & Gamble’s beauty divisions so she has a thorough understanding of budget management and what a brand manager seeks in an agency. On the flip side, she spent the first half of her career juggling multiple consumer accounts for some of the most recognizable agencies on the West Coast, which means client service is part of her genetic make up. She’s led the charge for both national and international campaigns without breaking a sweat and knows what makes editors tick. How do you know when a PR pro is a cut above? When they can score major coups such as positive front-page LA Times stories on controversial topics like Indian gaming and opiate addiction treatments, or a two-page article in Elle on something as simple as a new shampoo. Ask and you shall receive.