We don’t like to call people out (or maybe we do), but anyone claiming to be a social media “expert” is fudging a little on the truth. Not to downplay their experience; however, with this fairly young and forever-changing medium we have yet to meet a true master. With that said, we KNOW social media, how it works and how to have success. Then why aren’t we “experts”? Well, we don’t subscribe to a one size fits all philosophy so our strategy is different for every client and its in a constant state of flux. The two key things that always ring true though when it comes to social media: experimentation and knowing your customer.
An excerpt from an article titled “I Will Never Hire A Social Media Expert And Neither Should You” by the great Peter Shankman, author, entrepreneur, speaker and world wide connector:
I was going to call this article “All “Social Media Experts” need to go die in a fire,” but I figured I should be nicer than that. But my title stands. If you call yourself a “Social Media Expert,” don’t even bother sending me your resume. No business in the world should want a “Social Media Expert” on their team. They shouldn’t want a guru, rock-star, or savant, either. If you have a “Social Media Expert” on your payroll, you’re wasting your money…
Read more from Peter Shankman, here.